Mike Nye (co-founder of Capacity Commercial Real Estate and Envoy Relationship Marketing), an existing client, called me to name and develop the brand for their latest venture, a prospecting tool that helps sales people generate leads. This was a collaboration with my good buddy Dave Garlock. He and I came up with the name Advata.
I designed the logo with the goal being to show the complex information that the company manages, shown in a simple icon, with the bright color palette. My website and Google Chrome browser extension designs were implemented by Troy O’Bryan’s incredible team over at Response Capture.
Roles: art director, designer